Featured Case Studies

www.Agricollective.com & www.NonGMOTrader.com

Problem: The team came to me with wanting to create a digital product and help design their business.


Opportunity: Complete design, product, marketing and communications.


Action: Acquired all social media and domain related means. Built out phase 1 prototype. Completed various design documentation & templates. Created marketing videos.


Result: Created items to be able to take their concept into investor meetings and acquire capital for next phase.




Problem: Our website needed updating of content in order to improve performance. 


Opportunity: Redesign and add more imagery, less text and a better flow to our landing page. 


Action: I redesigned various wireframes with relatively high fidelity and utilized iRise to prototype through the experience. 

Result: Redesigned the website with less text and legal speak (still available through hide/show and footer material) and created a future iteration that had the look, see and feel of modern fintech websites. 




Problem: Owners were spending too much time (and money) with a developer to update their website. Owners also wanted to be more visible on the web. Add pages. Increase website capabilities and interactions.


Opportunity: Redefine a content strategy. Utilize APIs of existing software. Design & Build additional pages.


Action: Educated on SEO and Content Strategy for increased web visibility. Designed & built pages. Added APIs to the site to utilize existing management software.


Result: Moved from 8th page of google, to 1st page for search Minneapolis Yoga. Increased user engagement. Added additional pages for additional revenue streams. 



Problem: Weddings & events are expensive, time consuming operations. Younger generations want to get married, but have to budget due to student loan debt and difficulty attaining better paying jobs.

Opportunity: Take one aspect of the wedding and streamline the processes and costs to a point where they can be affordable for all people.


Action: Researched the wedding industry and found the average wedding DJ costs 1200 in the Minneapolis area. It had minimal overhead and could be streamlined in some processes and additional features and functions added beyond the wedding. 


Result: Creating Dijay Singh has been profitable (Annualized ROI: 63.48%) and lead to numerous gigs and satisfied customers.